Challenge Family has today announced a global deal with Rudy Project – the leading global manufacturer of technical performance eyewear and helmets – appointing Rudy Project as the official worldwide sunglasses and helmet licensee for Challenge Family.
The license arrangement will see Rudy Project producing and retailing a dedicated range of helmets, performance sunglasses and casual sunglasses all carrying the Challenge Family logo.
“It is no secret Rudy Project sunglasses and helmets are world-class and we are proud to welcome such an incredible brand to our stable of global licensees,” said Felix Walchshöfer, CEO of Challenge Family.
“Challenge Family is as much a lifestyle brand as it is a performance brand. With the Rudy Project Challenge Family range of sunglasses and helmets we will have something for everyone, whether they are racing and seeking the best possible technical performance from their sunglasses and helmets, or taking their love of Rudy Project and Challenge Family to the street with our range of casual sunglasses.”
The initial Rudy Project Challenge Family collection will include best-selling models Rydon and Noyz performance sunglasses, Spinhawk casual sunglasses, and the world’s leading time-trail helmets Wingspan and all-new Wing57. The range is expected to grow with new products and specials offers throughout the season. All products in the range will feature the distinctive Challenge Family logo.
”Both Challenge Family and Rudy Project are at the peak of our respective fields; admired, appreciated and respected for our commitment to the pursuit of excellence in everything we do,” said Greg Rule, Rudy Project Australia. “This is a fantastic partnership and we are thrilled to be working with Challenge Family on this exciting collaboration, and look forward to sharing our expertise and innovation with the athletes.”
To celebrate the announcement of the global license agreement, Rudy Project will extend a special offer to all Challenge Family participants and fans on selected Rudy Project performance eyewear and helmets. Order now for delivery pre-ROTH* and race with the Rudy Project advantage!
The Rudy Project Challenge Family range of performance sunglasses and casual sunglasses will be available for purchase from the official merchandise store at all Challenge Family Half and Full events across the globe, and year round at www.erudy.com.au/challenge for all international markets.
* Challenge Family Helmets not available for shipping ex-Australia until end-July.
+All prices quoted are in Australian Dollars AUD.
About Challenge Family
The Challenge Family series of triathlons now features 28 full and half distance races around the world, including the world's largest long distance triathlon - Challenge Roth in Germany. The birthplace of the Challenge Family, Challenge Roth now features over 5,500 athletes and 220,000 spectators and home to both world records held by Andreas Raelert (GER) and Chrissie Wellington (GBR). Since 2002, races throughout Europe, UK, Australasia, Asia and North America have joined Roth. Together they provide athletes with a new experience of long distance racing with a strong focus on athlete and spectator experience, giving back to the community while respecting the legacy of sport and being committed to its continued growth. For further information on Challenge Family visit www.challenge-family.com.
About Rudy Project.
For over 26 years Rudy Project has been dedicated to the pursuit of excellence, and is renowned for combining style, innovation and technology to deliver high performance sports eyewear and helmets around the globe. With an unwavering dedication to using only the highest quality, state-of-the art materials, Rudy Project has established itself as the leading go-to company for athletes who demand high-performance perfection as they strive to achieve. Uncompromising when it comes to improving athlete performance, consistent investment in research and development has ensured their motto of ‘Technically Cool’ is a mantra they live by. Favoured by the world’s elite athletes in genres as diverse as triathlon, cycling, trekking, snow sports, water sports, sailing, golf and more Rudy Project ‘the Art of Winning’ is the choice of champions.
For further information on Rudy Project visit www.erudy.com.au